Starting with its global insights from the Internet infrastructure, DataPulse designed ElectionPulse as an innovative method to measure voter interest in particular candidates and platforms for the Presidential Election of 2016 including the candidates official websites, unofficial websites, and Political Action Committees (PACs).
ElectionPulse analyzes all registered domains which appear to be associated with (either for or against) any of the 2016 primary candidates, monitoring comparative ElectionPulse Share of Web (ShoW) traffic as an indicator of voters researching, supporting or opposing specific candidates or topics.
This methodology differs from existing measurements of web traffic. Rather than statistically extrapolating based on an instrumented sample, ElectionPulse analyzes trends from directly observing the Infrastructure of the Internet.
ElectionPulse Share of Web is a metric that compares Internet activity over a defined period of time. DataPulse analyzes the activity on the principal campaign Internet domains of those U.S. Presidential candidates who have not publically withdrawn from the race and are polling in their respective primary at 5.0% or higher according to national poll averages published by RealClearPolitics.com at the time of report generation.
As an insight into the online presence of the 2016 Presidential candidates, ElectionPulse Share of Web is influenced by web browsing, email campaigns, advertising, direct mailing, and other activities. By observing the traffic over time, we may see how Share of Web evolves.
DataPulse analytical products are based on our analysis of anonymized Internet infrastructure data and are not scientific polls. Use at your own risk.
The high precision time granularity of DataPulse makes it possible to define specific bumps or drops in the traffic of any domain, which subsequently may be attributed to specific events, ad campaigns, outreach or press releases.
Using the DataPulse matching and similarity technology, ElectionPulse develops reports that describe each campaign’s presence on the internet using the following taxonomy:
- CAMPAIGN: a website under the control the campaign
- AFFILIATED: closely associated with but not under direct control of the campaign
- SUPPORTING: identified websites with messaging and content that supports but is not in any way associated with the campaign.
- OPPOSING: websites which oppose the objectives of the campaign
- UNRELATED: no clear indication of support or opposition to the campaign
Candidate Brand Protection
Through its domain analysis, ElectionPulse can monitor online use of candidates’ own names, slogans and related trademarks. This allows for the monitoring for online fraud, identity theft or misuse, and classic trademark dilution or infringement. ElectionPulse can detect and identify email campaigns and websites that are similar to the candidate’s brand identity, monitor and analyze how the sites are being used, and provide a breakdown of the types of Internet traffic associated with such sites. This gives unprecedented visibility into parody, commentary, misuse, and even “fake news” surrounding a candidate.