Brand Protection

Criminals and cyber squatters have become innovative and more effective at infringing upon brand reputations on the Internet.  The DataPulse Brand Protection Suite serves the increasing need for extensive and in-depth domain name monitoring through constant analysis of the Internet Infrastructure in the face of unprecedented growth of the domain name system and increased use and reliance on the Internet.

The Brand Protection Suite is based on the best similarity algorithms, an unprecedented depth in the Domain Name Space and our proprietary analysis of activity. All these factors are taken into account, adding a layer of objective relevance assessment to the different products in the brand protection suite.


Leading in Similarity.

Brand infringers use a broad range of tactics to impersonate a brand’s domain name on the Internet.  Being able to overcome that tremendous complexity—whether the naming tactic is typo-squatting, fat fingering, leetspeak, common misspelling, IDN-variations, mixed script confusion, or names spanning the dot–requires monitoring tools that can detect and rank confusingly similar domain name registrations.


Unprecedented Depth.

By observing actual Internet infrastructure behavior around the globe, DataPulse has visibility into the Internet Infrastructure that allows us to monitor domain name activity beyond registration and public zone files.  These techniques are so effective that DataPulse can identify precise dates and times of actual usage—web browsing activity, email communication—and even attempted usage of non-existent domains.


True Relevance.

Results with confusing similar visual representations across all levels of the Internet Infrastructure are analyzed and augmented with additional data such as WHOIS information and our proprietary Activity Analysis and Server Verification methodologies. All these objective parameters are taken into account to create additional scientific analysis such as risk assessment, relevance scoring and trend analysis.


BrandPulse Partners

. EURid – DataPulse Distance

EURid is the non-profit operator of the .eu registry, upon appointment by the European Commission.  Since the very beginning, EURid has worked hard to fight malicious domain name registrations by actively screening .eu domain names data and working closely with law enforcement authorities.

In 2015, a collaborative project between EURid and DataPulse led to the development of the EURid-DataPulse Distance function. This function is deployed as part of the .eu WHOIS, which allows WHOIS lookups to scan the entire .eu and .com zone files (respectively 3.9 million and 116 million domains registered) in mere milliseconds for registrations similar to any given .eu domain. This new function will also help brand holders to have an immediate overview of possibly similar registrations.


Trademark Clearinghouse

ICANN’s Trademark Clearinghouse

In partnership with ICANN’s Trademark Clearinghouse, DataPulse has developed a monitoring service to empower trademark rights owners to protect their intellectual property.  Using advanced similarity algorithms and proprietary Activity Analysis and Server Verification technologies, rights owners can use the Clearinghouse to identify registered domain names that are confusingly similar to existing trademarks. With the recent introduction of hundreds of new domain-name extensions, tens of thousands of new domain names are registered every day. Trademark owners need a tool to monitor those registrations and immediately identify potential abuses.

BrandPulse identifies domain names that are similar to trademarks based on proprietary matching technology. BrandPulse monitors domain name registrations in the 22 established generic TLDs (such as, .COM, .NET, .ORG, .BIZ, .INFO), all country code TLDs (such as, .DE, .UK, .EU, .US), and new gTLDs (such as, .NYC, .MUSIC, .CLUB) as they are being deployed online.

BrandPulse uses techniques and data sources developed by data scientists and Internet Infrastructure experts employing advanced algorithms to identify confusingly similar domain names with more coverage and more accuracy than any other provider. Daily, high-relevance reports of detected activity helps Trademark owners limit the period of time that “concurrent use” may be claimed.