ElectionPulse Share of Web (ShoW)

Starting with its global insights from the Internet infrastructure, DataPulse designed ElectionPulse as an innovative method to measure voter interest in particular candidates and platforms for the Presidential Election of 2016 including the candidates official websites, unofficial websites, and Political Action Committees (PACs).

ElectionPulse analyzes all registered domains which appear to be associated with (either for or against) any of the 2016 primary candidates, monitoring comparative ElectionPulse Share of Web (ShoW) traffic as an indicator of voters researching, supporting or opposing specific candidates or topics.

This methodology differs from existing measurements of web traffic. Rather than statistically extrapolating based on an instrumented sample, ElectionPulse analyzes trends from directly observing the Infrastructure of the Internet.

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Weekly ElectionPulse report of November 8th

Weekly ElectionPulse report of November 1st

Weekly ElectionPulse report of October 25th

Analysis of Presidential debate of October 19th

Weekly ElectionPulse report of October 17th

Weekly ElectionPulse report of October 11th

Analysis of Presidential debate of October 9th

Weekly ElectionPulse report of October 4th

Analysis of Presidential debate of September 26th

Weekly ElectionPulse report of September 27th

Weekly ElectionPulse report of September 20th

Weekly ElectionPulse report of September 13th

Weekly ElectionPulse report of September 6th

Weekly ElectionPulse report of August 30th

Weekly ElectionPulse report of August 23th

Weekly ElectionPulse report of August 16th

Weekly ElectionPulse report of August 9th

August 2nd 2016: "National Conventions drive Internet activity Presidential nominees"

July 15th 2016: "ElectionPulse: Summary of the 2016 Primary Online races"

June 14th 2016: "Clinton’s Internet activity growth consistent while Sanders declined ..."

June 7th 2016: "Clinton Internet activity recovers: Sanders “erosion” short-lived ..."

May 24th 2016: "Sanders’ erosion of Clinton’s Internet activity lead"

May 17th 2016: "GOP Internet activity drops as primary reaches presumptive conclusion"

May 10th 2016: "Hundred day perspective on Cruz’s decline"

May 3rd 2016: "Clinton’s growing Internet activity strength overwhelms a diminishing Sanders"

April 26th 2016: "New York primary pushes Internet activity for all campaigns"

April 19th 2016: "Clinton’s Internet activity rises as New York primary approaches"

April 12th 2016: "Democratic Campaign E-Mail Behaviors"

April 5th 2016: "Email traffic surges as quarterly campaign finance deadline looms"

March 29th 2016: "Parody website “Trumps” actual campaign"

March 22nd 2016: "Kasich’s march through March"

March 15th 2016: "Cruz and Kasich take momentum in GOP debate leading ..."

March 8th 2016: "President Frank Underwood Internet activity surges with new season ..."

March 1st 2016: "Rubio builds Internet activity momentum in lead up to Super Tuesday"

Feb 22nd 2016: "Kasich, Rubio, Trump show Internet activity gains as voting continues ..."

Feb 16th 2016: "Kasich surges on New Hampshire success"

Feb 9th 2016: "Cruz surges with Iowa win"

Feb 2nd 2016: "Cruz & Rubio Internet activity strong in lead-up to Iowa caucuses"

Jan 29th 2016: " 'Splitscreen' has no substantive effect on Trump’s Internet activity"

Jan 26th 2016: "Republicans decline while Democrats consistently increase Internet activity"

Jan 19th 2016: "Cruz’s debate-driven boost in Internet activity is short-lived"

Jan 15th 2016: "Cruz & Rubio see surge in Internet activity early in GOP debate"

Dec 22nd 2015: "Surges in candidate Internet activity correspond with newsworthy events"

Dec 21st 2015: "Debates only increase Clinton’s overwhelming lead"

Dec 16th 2015: "Rubio and Cruz dominate Internet activity during Republican debate"

Dec 15th 2015: "Controversial comments drive Trump Internet activity, but ..."

Dec 8th 2015: "Despite GOP spotlight, Clinton maintains quiet ShoW dominance"

Dec 1st 2015: "Rubio leads GOP Share of Web"

Nov 24th 2015: "ElectionPulse Share of Web: Democrats grow as GOP slows"

Nov 17th 2015: "Rubio continues to grow Share of Web"

Nov 15th 2015: "Clinton sees post-debate surge in Internet activity"

Nov 11th 2015: "Rubio dominates GOP Internet activity during fourth debate"

Nov 10th 2015: "Rubio & Bush lead in GOP Share of Web"

Nov 3rd 2015: "Debate drives GOP Internet Activity"

Oct 29th 2015: "Rubio gains, Carson & Trump lag in GOP Share of Web"


ElectionPulse Share of Web is a metric that compares Internet activity over a defined period of time. DataPulse analyzes the activity on the principal campaign Internet domains of those U.S. Presidential candidates who have not publically withdrawn from the race and are polling in their respective primary at 5.0% or higher according to national poll averages published by RealClearPolitics.com at the time of report generation.

As an insight into the online presence of the 2016 Presidential candidates, ElectionPulse Share of Web is influenced by web browsing, email campaigns, advertising, direct mailing, and other activities. By observing the traffic over time, we may see how Share of Web evolves.

DataPulse analytical products are based on our analysis of anonymized Internet infrastructure data and are not scientific polls. Use at your own risk.


Content Matching

The high precision time granularity of DataPulse makes it possible to define specific bumps or drops in the traffic of any domain, which subsequently may be attributed to specific events, ad campaigns, outreach or press releases.


Candidate Landscape

Using the DataPulse matching and similarity technology, ElectionPulse develops reports that describe each campaign’s presence on the internet using the following taxonomy:

  • CAMPAIGN: a website under the control the campaign
  • AFFILIATED: closely associated with but not under direct control of the campaign
  • SUPPORTING: identified websites with messaging and content that supports but is not in any way associated with the campaign.
  • OPPOSING: websites which oppose the objectives of the campaign
  • UNRELATED: no clear indication of support or opposition to the campaign


Candidate Brand Protection

Through its domain analysis, ElectionPulse can monitor online use of candidates’ own names, slogans and related trademarks.   This allows for the monitoring for online fraud, identity theft or misuse, and classic trademark dilution or infringement.  ElectionPulse can detect and identify email campaigns and websites that are similar to the candidate’s brand identity, monitor and analyze how the sites are being used, and provide a breakdown of the types of Internet traffic associated with such sites.  This gives unprecedented visibility into parody, commentary, misuse, and even “fake news” surrounding a candidate.